Sorenson Story 2.0

DRTV / Featured / Video

An updated version of our previous Sorenson Story spot, Sorenson Story 2.0 depicts the real-life story of Sheri, a woman who lost her house and all of her belongings to a house fire. What folows is a touching example of how The American Red Cross volunteers compassionately support the victims of disasters.


Sorenson 2.0 shows the emotioal appeal and personal connection beween Sheri and The American Red Cross volunteers, as well as the lasting impact that the their support will have on her life. The spot was created out of the idea that The American Red Cross was there in Sheri’s time of need while bringing her comfort, and broadening that to conclude how The American Red Cross helps all victims of disasters in this way.