The problems animals face is growing larger and more complex every day. More wildlife crime and online trafficking. More ocean noise. More powerful storms. Thousands of elephants are tragically killed for their ivory every year. And animals continue to perish in disasters worldwide. The list goes on and on.

The International Fund for Animal Welfare (IFAW) is a global non-profit helping animals and people thrive together.

As the problems we face grow larger and more complex – IFAW knows solutions can’t stay the same. In short, they have to think and act differently. This is how they see themselves and who they are.

They’re not just finding a different way to do things. They’re finding a better way. “Rescue and Release” is a two-minute DRTV Spot that showcases the unique way IFAW rescues, rehabilitates and releases threatened, endangered, and hurt animals back into their natural habitats. This compelling spot calls on the support of the viewer to equip this organization to continue their global, life-saving work through monthly donations and partnership.