Building off of the success of previous holiday spots for Shriners Hospitals for Children, we wanted to create something that would engage viewers who are already familiar with the SHC brand, but also bring in new viewers who had never seen a spot from Shriners Hospitals before.

From this, we developed the idea of the “12 Days of Christmas” production that would showcase the amazing talents of some of the patients we’ve enjoyed working with over the past few years. This production was not only a fun experience for these kids, but it was a fun experience for our entire crew as well.