What Were We Thinking?
Why would anyone start a marketing company based on content development in Tulsa, OK, and what does TCM Creative mean? Great question. Many of us are transplants to the Tulsa area. And now some of us still work remotely across the country. But wherever we are, we love it at TCM. Especially those who came to Tulsa and escaped the frigid Up North winters, brrr!
TCM Creative originally started as Targeted Content Marketing, but we got tired of spelling it out for people when we gave them our email addresses. It’s what we still do though: we create targeted content to market amazing organizations, and we love that too. But TCM Creative is way easier to spell, easier to remember, and just sounds cooler we think.
Our Values
We believe a person/company’s actions are always determined by what they value.
People are Important
We all know the golden rule, and not the one about whoever has the gold makes the rules. The good one, about treating others the way you want to be treated. Well, we believe people are important and because of that, we want to make sure the people we work with always receive:
- Our time and energy.
- Our best effort.
- Our respect.
In order to accomplish that, we know we can’t work with everyone or we’ll end up a mile wide and an inch deep. So in order to make sure we’re staying true to our values, we limit the amount of clients we take on. It’s not because we don’t want to work with more people; we do!
There are so many great ideas, people and projects out there that we would love to be a part of. But we have to stick to our values; otherwise, we wouldn’t just be shortchanging our current clients, we’d be shortchanging you too.
So because of this, we only take on new clients by referral only; even then it’s very rare.
Work Should Be Enjoyed
As adults we’ll spend most of our waking hours:
- Getting ready for work.
- Going to work.
- Working.
- Getting ready to leave work.
- Leaving work.
- Thinking about work.
So it goes without saying, if you’re going to spend most of your time doing something and you only live once, you should probably enjoy that thing that you’re doing so much. We couldn’t agree more.
In fact, we feel happy team members are more productive and creative team members. When people love what they are doing, they do a better job at it. So we aim to make sure all of our team members are enjoying what they do.
We encourage people to enjoy their families and hobbies, as well as find somewhere to serve in their local community. When they do this, we find that their work excels instead of suffers. Time spent isn’t an indicator of a job well done; a job well done is the only true indicator.
So because of this, we probably won’t return calls on holidays or check email. We’re more than happy to do our best when work is what we should be doing, but if we’re supposed to be with family, then we’ll be doing our best for them. After all, if we’re shortchanging our family of their time, we’re probably shortchanging you of your time as well, and nobody wants that.
Take it Personally
We like to own it. Your project is our project, and we treat it as if it was our own pride and joy. Good enough is the breakfast of the average, and we’re looking for something a little more filling.
We’re not punching a clock and surviving until the weekend. We work with people we like and do things we love for a living so we can pour our heart and soul into it.
That means you’ll get our best the first time and every time. No ifs, ands or buts.
We Succeed Because of Our Differences
tcm succeeds because we embrace, develop, and empower a diverse group of creative thinkers. Each member of our team brings their own unique perspective, experiences, background, and ideas to the table, and their viewpoint is forged through life experiences, including the ones they have while they’re here at tcm. We believe we’re a great place to work, and that we create incredibly effective products for our clients, in large part because of our differences, and our willingness to share and reflect upon them openly and respectfully.
At tcm, we recognize first that we are humans, and that humans sometimes make mistakes. We have no tolerance for bullying, intimidation, retaliation, or discrimination, but we offer constructive opportunities for those with good intentions who make mistakes to make amends, grow, and learn through their experiences, even – maybe especially – the tough ones.
And with that in mind…
Moore Companies’ Commitment to DEI
We are of many different faiths, backgrounds, and core truths. Yet we all believe a life of purpose and service to one another provides deep satisfaction.
We live this in our work, where we respect our common humanity and our diverse experiences, which make us stronger together. We all benefit when varied voices speak, lead, and are valued; and when we value diverse viewpoints and people, we earn the best talent, imagine the best innovations, and deliver the best results. We will accomplish this through these five pillars of success:
Our People
Moore employees will experience dignity, fairness, and respect from each other. They will also express that same dignity, fairness, and respect for other employees at all times.
Our Organization
Moore will fuel our clients’ growth with a continually more diverse, equitable, and inclusive organization and ecosystem.
Our Clients
Moore’s passion for our clients’ success means we will enlist diverse supporters in the service of their missions. We will also present their stories equitably.
Our Partners
Moore will seek out diverse partnerships that enrich us just as diverse employees do. We will consider our diversity, equity, and inclusion values in decisions about new and continued partnerships.
Our Community
Moore works to raise the bar for our industry through our quality and innovation; so too will we work to lead our industry for diversity, equity, and inclusion.
The Bottom Line
So there you have it. People, Happy Work and Personal Involvement are the things we value, and those values shape who we are and what we do. Thanks for taking the time to hear our thoughts and feel free to look around some more, we’re glad you came.