We’ve all heard the story of Cinderella and countless others who have had their lives magically changed from ordinary to extraordinary in an instant.
No Fairy Tales
While those stories might seem far fetched, the idea of taking something mundane and making it remarkable is still a noble one. Just because something doesn’t seem exciting, doesn’t mean it has to stay that way.
In fact, something as unremarkable as a corporate report can become as remarkable as a short film and children’s book if you have the creativity to see it.
That’s just what we did when Edge Direct, First Degree Marketing, and CDR Group came to us for help in creating their corporate report for Shriners Hospitals for Children.
They’ve poured their hearts into their work for this noble cause and have done some pretty exciting things to help build awareness for Shriners Hospitals for Children. They knew a typical corporate report with videos wasn’t going to cut it.
We had an idea.
We took Fezzy, the newest ambassador they created for Shriners Hospitals for Children and made a custom short film showing all the things that have been done to build awareness through the eyes of a child reading a children’s book with her grandma.
It took the ordinary corporate report and made it something that was remarkable and would be talked about long after the event where it was shown.
But don’t take our word for it, watch it here for yourself and remember:
Even the most ordinary things can be extraordinary with a little creativity!